Pedlars, the purveyors of wonderful homeware, has re-platformed its online shop onto Magento and used Flint Technology to build their solution to ensure best practice ecommerce standards. Pedlars wanted to maintain the fun and brand identity, while bringing their user experience bang up to date.
Pedlars chose Magento Enterprise in order to maximize the site functionality it could offer to customers, to standardise their back end technology and to empower their staff to be able to market and merchandise effectively. Pedlars chose Flint Technology because of their expertise in building custom Magento functionality, and in particular order management integrations.
The new website build included:
- Full integration to Khaos Control for order and inventory management utilizing Flint’s ‘Inter!Actions’ platform
- Improved navigation and product browsing including multi-select filtered navigation and an icon system
- Social media integration with Twitter, Facebook & Pinterest – including Facebook login
- Improved onsite SEO management
The new website has improved conversion rates by over 40% and was selected as one of Retail Week’s top 50 sites of 2012 – for brands that resonate with the leading experts in ecommerce.
Justin Biddle, Commercial Director at Flint Technology said, “We are so pleased to provide Pedlars with a site that is both beautiful and functional, and which allows the Pedlars team to develop their already magnificent brand.”
Charlie Gladstone, Founder of Pedlars, said “This has been a major project for us. We’re a small business and inexperienced in this area but this wasn’t an issue because Flint guided us every step of the way, understanding our vision and helping us to execute it. Early results speak for themselves and so far it is performing well.”
Based in the Highlands of Scotland, Pedlars sells wonderful stuff for the kitchen, sitting room, bedroom and bathroom, office and the great outdoors, as well as an eclectic collection of gifts. Pedlars lovingly sources its wares from around the world, though much of the range is made in Britain. The collection is made up of one-off products, limited editions and special commissions, many of which feature in the fast growing Friday Vintage initiative.
As well as the website, Pedlars has two shops, one in Notting Hill and a concession in Selfridges’ Flagship Department Store in London.
For those of you who are not familiar with responsive design – this is a technique where a web page re-formats itself depending on the dimensions of the browser window it is being viewed on without reloading the page. You can have loads of fun messing with your browser width and watching your site page change in design – it certainly is cool!
Well first of all lets look at the central principle of Responsive Web design. The first commandment from the design boys is “Thou Shalt Start from Small”. Design for mobile and expand to your desktop design. This is good process whether designing in a responsive manner or not as it forces one to decide what the key elements are and how they should be displayed succinctly.
At this point you could be forgiven for concluding that responsive was the only way to go – so what of the problems of responsive web design? Well the initial downfall comes directly from the first commandment – in that in starting small requires you to design in s specific manner – minimalist and clean – which is fine if that is the look and feel you are going for, but may not help you if you have a specific brand feel that requires a more richly designed look.
There are other issues too such as some challenging cross browser challenges – especially if you are trying to deliver the aforementioned rich design. Riding side by side with ‘Challenge’ comes ‘Cost’ and ‘Risk’.
So what about the alternative – having a mobile skin? This in itself presents several challenges to the designer – how to present a useful navigation experience to the customer in a consistent manner across devices without causing confusion (or making your mobile site look like dog’s dinner). In the mobile skin world there is also a central tenet and that is ‘Power to the Customer’ – we have long preached that the most important part of a mobile skin is a ‘Switch to Desktop View’ button – to allow the customer to decide to sacrifice visual simplicity for additional functionality. This allows the designer to create his rich design experience in a desktop view and parse it in his mobile view – and allow the customers to choose what makes the most sense to them.
So what are the conclusions one should draw from all this? There is no doubt that the world is moving towards Responsive web design and rightly so, but it is not yet a shoo-in. As responsive templates and dominant designs improve so will the ease of implementation, but for now we should make our choice on a case by case basis – after all its all very well being at the cutting edge – but all to often it can be the bleeding edge.
Flint Technology have just launched a new module suite that integrates the Khaos Control Order and Inventory management platform with Magento. The suite is built on our tried and tested Flint Inter!Actions module that is already in use for our MNP integration suite.
The Khaos Integration suite is perfect for retailers that need a fast, reliable and auditable exchange of data. It can manage the full range of Magento product types and has integrations for Stock, Price, Orders, Order Status, and Catalogue requests. It supports multi- store installations, and can utilise either SagePay or Verifone Payment gateway options. Most importantly it ensures that Magento performance is not compromised however frequently data needs to be syncronised.
The integration comes with 3 months full support.
MyTights.com, the quality hosiery retailer, has recently launched a new site – updating both the look and feel, as well as the functionality it offers its customers. We think it looks gorgeous (but then we might just be a little bit biased. You be the judge!
The site how boasts multi-select navigation, a “One-Step” checkout and a host of other features that should help the tights purchaser find the perfect legwear. An advanced content engine has also been integrated, from Digital Scirocco, to provide insightful and inspirational content to sit alongside the MyTights wonderful product range.
MyTights have also recently launched a range of legwear for children - so the little darlings can look just like Mum!
The Handpicked Collection, the award winning gift site, has recently added a new sting to its bow in the Handpicked Foodstore. The new store will be invaluable to those of us who like to treat our loved ones (or lets face it ourselves) to some of the finest gourmet foods available – and all from British producers, and at prices that will not require a secont mortgage. What is more , in true Handpicked style, each item has been handpicked by experts for its taste and quality.
The site includes an innovative delivery slot booker – so customers can define precisely when it will be arrive – ensuring that your treat arrives as fresh as can be.
I can already feel the “Christmas Tum” coming on!
#magentolive any developers or project managers attending today looking for jobs. Cvs to email@example.com
Are you #magentolive today? Need to talk ecommerce build? Look out for the guy with the poppy and the odd looking hair!
I was going to let the debate rage on this important question, after all mobile is the fastest growing channel out there and it is important that all the evidence is is collated, analysed and the correct conclusions are drawn. But no the answer is too clear – too vital - and too simple!
So what, you might ask, is this “Silver Bullet” of Mobile e-Commerce – that is going to transform the near zero conversion rate of my mobile customers?
A “View Desktop/Classic version” button!
Flint Technology loves to get involved with businesses at the beginning of their ascent and with FAO we have found a winner. The site is minimalist in the extreme and lets the products do the talking – and what products! We are all looking for the perfect balance between form and functionality - but FAO live by this motto.
They have sniffed out the best up and coming designers and given them a showcase to present their creations. From beautiful bags from Bracher Emden , through cool modern furniture from Daniel Schofield, to stunning lights from Decode, FAO is a treasure trove of what’s new and cool in the marketplace.
Watch out for FAO – and enjoy the site!