case studies

• Develop a replacement for their aging ecommerce infrastructure
• Design and implement a new customer experience for MyTights
• Integrate with their order management platform, Order Active
• Incorporate up-to-date value added content methods to enhance the consumer experience

Solution:
We engaged a partner firm to undertake a full usability survey and produce a full design brief, which was then implemented by our design team.

We worked with MyTights to revolutionise their product data to deliver an intuitive and dynamically driven search and navigation experience supported by editorial content, strong product presentation and calls to action. Using the Magento eCommerce platform as the core of the infrastructure upgrade, we delivered a seamless user experience of content, catalogue, checkout and fulfilment across four online stores and integrated these tightly with the order management system, MNP’s Order Active. We also migrated over 200,000 customers across to the new platform.

We implemented price lists in three separate currencies and custom functionality to cover colour swatches, affiliate management/promotions and a bespoke payment gateway integration to the Commidea platform. In addition we developed their community presence by implementing a blog facility alongside the site

Results:
MyTights’ new infrastructure has vastly increased their control over their content and brand, their stock efficiency and their promotional and merchandising facilities. They have been able to increase their onsite usability metrics, cut internal costs by over 25% and have increased their search engine visibility by over 15%.

• Re-envigorate Smart Turnout's consumer experience, and include best practice web functionality
• Provide Smart Turnout a suitable platform for the expansion of their business in to the US and the Far East
• Provide a seamless flow of information to financial control and marketing facilities
• Give Smart Turnout staff more control over content

Solution:
We worked with Smart Turnout's design agency (Cogent Design) to provide an intuitive and simple customer experieince that reflected the elegance and quality that the Smart Turnout brand represents. We incorporated extensions to Magento to adapt Magento's order management facilities to better match Smart Turnout's requirements. We also developed a custom extension to Magento to enable multipe category heirachies to be used on a single store, dispaying in two separate areas. We developed extensions and processes to allow thye flow of Magento customer and order information to inventory management, financial control (Sage Line 50) and marketing applications.

Results:
Smart Turnout's new infrastructure has vastly increased their control over their content and brand, their stock efficiency and their promotional and merchandising facilities. They have reduced time wasted by staff on data entry by over 75% and have increased sales by around 30% over.

• Provide a platform that can manage over 15,000 products and allow intuitive
• Allow the creation of inspirational supporting content

Solution:
We provided an end to end solution that included design of the user interface, 'magazine style' content templates, as well a custom interface to the Nochex platform. A Wordpress blog was also incorporated into the build.

Results:
Please & Thankyou are able to market their product range in an insirational manner and have been growing steadily since launch.