Borough Kitchen

Borough Kitchen sells everything the at-home chef needs for the kitchen and table. They focus on providing premium quality as well as high quality value in everything they offer. With stores in Borough Market, Hampstead and Chiswick, they offer a superlative retail experience and also offer cooking courses and expert tips.


Borough Kitchen wanted to refresh and update the look and feel of their site, and gain full control over content and promotions. They also required integration with their Point of Sale platform, Vend and a third party email system to provide targeted marketing to customers. The key Borough Kitchen requirements were:
  • Mobile responsive site implementation
  • Integration with Vend and a third party email solution
  • Inventory feed for Google Merchant Centre
  • A CMS system to manage their extensive recipe content


Borough Kitchen chose Flint Technology, a Magento Silver Partner, for their technical experience with Magento. The site was built on Magento Enterprise Edition, Flint built all elements of Borough Kitchen retail infrastructure including:
  • Mobile responsive design
  • Configuration and testing of a Vend / Magento data synchronisation service
  • Multi-select Ajax driven guided navigation
  • Custom Category sorting to allow display by product type


Borough Kitchen have steadily improved both traffic levels and conversion rates since the launch of the new site. Year on year traffic levels are up over 25%, and conversion over 20%, which has translated into increases in revenue of nearly 100%.

Conversion rate up over 20%