Portfolio

Lights4fun

Lights4fun specialise in quality and novelty lighting for everything from general outdoor use to lavish events. They are dedicated to sourcing quality products and delivering exceptional customer service as they work toward their goal of becoming the largest retailer of decorative and festive lights in Europe.

Lights4fun Web Design and Development
Lights4fun Web Design and Development

Brief

Lights4fun wanted to streamline their operational processes and update the look and feel of their site, improving the navigation and user experience . Key to the success of the project was seamless integration with their current order management system, Khaos Control. Lights4fun also wanted to develop their direct marketing so were keen to integrate a third party email solution to segment data for more targeted engaging emails. The key Lights4fun requirements were:
  • Integration of web platform and order management system
  • Email Marketing and Social Media platforms and tools
  • Fully international with payment gateway integration options for specific countries
  • Advanced options for product up sells and cross sells
  • Custom built functionality to engage customers on site including a gift finder
The platform had to deliver high conversion rates, be robust and reliable and offer the flexibility to quickly scale in line with the company growth plan.

Solution

Lights4fun chose Flint Technology, a Magento Silver Partner, for their technical experience with Magento integrations and particularly with Khaos Control – Flint had already developed the extension to integrate Magento with Khaos seamlessly. The site was built on Magento Enterprise Edition, Flint built all elements of Lights4fun retail infrastructure including:
  • Full custom design for the website with fully responsive mobile theme
  • Integration between Magento and Khaos Control order management system
  • Set up and integration of Dotmailer email provider with additional custom functionality
  • Configuration of all order management and accounting facilities
  • Custom built gift finder and adjusted functionality for battery up sells and cross sells
  • Compelling custom event features to drive conversion eg. Deal of the Day, Order Now
  • Fully international site with integration to German payment gateway - Wirecard
Lights4fun Web Design and Development