Increase visibility and newsletter subscribe rates by using content well

Today we are looking at content – and specifically two aspects of it:

  1.  How to use it to increase your email marketing list
  2.  How to use it to increase your site visibility

This post has been inspired by those smart guys at Add this who have published a couple of great articles this week.

INCREASING EMAIL MARKETING SIGNUP

Make it easy!

No surprise here – ‘Convenience’ is one of the key factors in ensuring that any conversion target is achieved

Guest blogging to increase profile

Lots of ideas on how to disseminate content effectively

Offer a reward!

Either a discount of gated content

Use Social Media

You can put signup icons on your facebook page

You can read the entire article here.

CREATING ‘SHAREABLE’ CONTENT

Content tips - Infographics to boost share rate

Getting content shared is key in the never ending War of content visibility! So many sites fail not in the quality of what the arguments and information that they are putting forward – but in the way that it is packaged. Since the mobile phone and Buzzfeed has revolutionised the way we consume information, content owners need to ensure that their articles can compete for the ever decreasing attention span of customers!

There are lots (well 10 – you will get the in-joke when you read the article!) of great ideas. Read the entire article here.