New Digital Chapter for Bridleway Equestrian

Magento Silver Partner, Flint Technology are delighted to have re-launched a brand new Magento ecommerce store for Bridleway Equestrian on Magento, that now correctly reflects the brand and its ethos and showcases their range of premium equestrian products.

Bridleway are a high end equestrian equipment brand, available in over 65 stockists throughout the UK. Specialised in creating high quality horse and rider equipment ranges, Bridleway provide independent equestrian stores that are specialists in the equestrian market with a wide choice of finely crafted products.bridleway new ecommerce Magento website

The new Magento website ushers in an exciting new digital chapter for Bridleway.  Coming off the Xcart platform, Bridleway opted for Magento Community as their ecommerce platform of choice to enable the business to establish a robust ecommerce foundation built to take their online business to the next level.

The new Magento website created by the Flint team, is an example of streamlined Magento in action.  Featuring a stunning, uncluttered responsive design, the combination of banner tiles that showcase beautiful photography and product categories enable web visitors to start their journey via multiple points on the home page.

Importance has been given to placement of the Find a Stockist facility, which offers a handy slider for search by distance functionality, and a number of useful resources are available on site for visitors including fitting guides for both horse and rider and a regularly updated blog.

The new website is fully integrated with a number of backend systems including Prima for order and inventory management, and Dotmailer for CRM services, providing a seamless management or order processing experience driving efficiency for the day to day running of the business.

“The Bridleway Equestrian site is a really good example of streamlined Magento that delivers on performance and user experience using native Magento.  The simple, uncluttered design offers visitors everything they need to make a buying decision or learn more about the products and where to find them.” comments Justin Biddle, Commercial Director at Flint.

Discover the new website for Bridleway Equestrian at